“Digital” is a word used by many but understood by few. Unlike buzzwords of today’s tech lexicon, digital actually has a clear and impactful meaning – most people just can’t agree on what it is.
Even in boardrooms across the nation, senior executives debate the definition of a word used ubiquitously in their companies.
According to a recent article in Forbes, 74 percent of corporate leaders say their companies have a digital strategy but only 15 percent are confident in their ability to implement it.
How can we execute a successful digital strategy if we don’t understand what it means? Digital is a foundation ethos of our technology landscape. It allows our individualism to thrive in all aspects of our lives – in the media we consume, the products we purchase, and the services we use.
We all have a digital mindset, even if we don’t realize it. Every day, we make an intuitive decision to absorb the media we connect with most and use the services that best meet our needs.
Our intrinsic need for customization is a direct result of living in a digital age. We follow a high customization, high volume model across all communication and business platforms.
We have the ability to personalize our experiences in mass volume. While this statement may seem like second nature to us as consumers, it is the primary philosophical driver of the digital movement.
When we apply this ideology to our business vision, the opportunities are endless. We strive daily to deliver the most precise and targeted experience possible to our consumers.
By embracing the digital mentality, we can enhance the customer experience. The more effectively we reach our customers, the stronger their connection to our brand.
Digital gives us all a competitive edge. And as leaders, we need to take action.
Let’s reshape our definition of digital together. I’ve shared my own point of view and now I’m eager to hear yours. I invite you to engage in an open dialogue with me about what digital truly means.