Digital: The Art-Science Connection

David Chang What is Digital? 0 Comments

Mass personalization is the backbone of digital business. To keep pace with increasingly competitive markets, industry leaders must find ways to deliver personalization experiences to customers in high volume. By tailoring our products and services to meet consumer needs, we bolster our relationships with customers and build stable brand loyalty. The key to commercial success lies in this simple digital …

Digital

David Chang What is Digital? 0 Comments

“Digital” is a word used by many but understood by few. Unlike buzzwords of today’s tech lexicon, digital actually has a clear and impactful meaning – most people just can’t agree on what it is. Even in boardrooms across the nation, senior executives debate the definition of a word used ubiquitously in their companies. According to a recent article in …